Influenced by New York street style and available exclusively at JD Sports and selected BANK stores, is ready to shine a whole new light on UK streetwear. Graphically celebrating the districts and icons of NYC in a distinctive, mainly monochromatic style, with injections of tie dye and paint splash techniques to add pops of colour – pulling the range together with edgy, casual design. The launch collection consists of bold graphic tees, crew and hoody sweats, oversize baseball tees and shorts, jackets, sweat pants and sports denims covering a price range of £16 – £55.
The street cast campaign shot in Brooklyn, pays homage to streetwear’s roots and culture and aligns with the brand character. Already adopted in the UK by underground ambassadors such as Radio 1 Xtra DJ Target, grimes biggest supporter Logan Sama, the stalwart of garage scene Lewi White and Manchester’s drive time radio don DJ Stylus.
To celebrate the launch, S&D have teamed up with RWD to takeover key club nights including Lovedough, at Camden’s Proud Galleries and Manchester’s Bass Face event at Sound Control, by nominating nu skool artists to compete against each other for the right to perform at these coveted, sell out events.
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