LFW17 backstage – Annderstand AW17 @ Freemasons Hall

London Fashion Week 2017 has already started with shows and events going on throughout the day. For the first time, HUF Magazine is sending reporters to go backstage to show you what goes on behind the scene.

LFW17 backstage – Annderstand AW17 @ Freemasons Hall on 19th Feb


Established in 2016, ANNDERSTAND is a new high-end fashion brand that imparts a sense of fusion, innovation and craftsmanship. The brand name ANNDERSTAND inspired by the word understand, meaning products are created with understanding urban female and attest to ANNDERSTAND’s commitment to provide the latest in cutting-edge and wearable style. ANNDERSTAND has opened its doors to fusion collaboration with emerging musicians, artists, and designers. Every season, ANNDERSTAND showcases the brand spirit and launches limited collaboration products inspired by oriental-western fusion and soft rock music to produce design-led wearable pieces with finest quality craftsmanship. ANNDERSTAND continues to grow according to its founding principles of exploration and friendship, working with a family of contributors to forge a creative a fusion environment and to understand and satisfy modern urban females’ fashion needs internationally.

Credit – Photographer: Simon Lesley