London Fashion Week 2017 has already started with shows and events going on throughout the day. For the first time, HUF Magazine is sending reporters to go backstage to show you what goes on behind the scene.
Orange Culture @ Freemasons Hall on 17th Feb
The brain child of Adebayo Oke-Lawal, is a Nigerian label founded in 2011. the menswear brand is for a creative class of men who are ‘self-aware, expressive, explorative art-loving nomads’. combining classic western silhouettes with African sensibilities, Oke-Lawal’s brightly colored and sharply cut pieces caught the panel’s eye this season.
Adebayo Oke-Lawal has been designing since the age of 10, and since officially entering the fashion industry, he’s dabbled in writing and styling, working with African designers, actors, pop stars and even magazines like Rita Dominic, Tiwa Savage ,Mochedda, Wow magazine and Élan But design is his greatest passion, and since starting the label in 2011, he’s been hard at work trying to bring Orange Culture to the world. It’s hard to believe, with all he’s accomplished, that he hasn’t even lived a quarter century.
Adebayo Oke-Lawal describes Orange Culture as a “movement” more than a clothing line, for a creative class of men who he describes as “self aware , expressive, explorative, art-loving nomad[s].” The label previously produced womenswear options, but Oke-Lawal says he’s since decided to focus on the fellas. Combining classic and contemporary western silhouettes (like collared button-ups and lapel-less blazers) with African sensibilities, Oke-Lawal creates offerings for modern men who like a little flair, and of course: colour. Orange Culture is a heady mixture of Nigerian inspired silhouettes, print fabrics and contemporary urban street wear.
Since it’s inception the brand and it’s creative director have been featured in Vogue , Elle, Marie Claire, Voice of America, Financial Times, Wings, and the list goes on and on. the brand has been a finalist for huge design platforms like the LVMH (Louis Vuitton and Moët Hennesey ) prize – where he was picked alongside 29 of the hugest emerging designers from all over the world out of 1221 , MTN Lagos fashion and design week and Mode men awards, picked by Vogue and GQ Italia to present a collection at Pitti Uomo in Florence, Italy.
Credit – Photographer: Simon Lesley