London Fashion Week 2017 has already started with shows and events going on throughout the day. For the first time, HUF Magazine is sending reporters to go backstage to show you what goes on behind the scene.
Teatum Jones AW17
Catherine Teatum and Rob Jones are the designers of London based womenswear brand Teatum Jones; a label which has become recognised for its modern, polished and bold aesthetic.
Driven by a love of human stories the designers create bold, exquisite, quality fabrics that are layered with narrative.
These luxurious textiles inform the development of modern and refined shapes.
Teatum Jones’ aesthetic speaks to a super smart, confident and creative woman.
Having trained in womenswear at Ravensbourne and Central Saint Martin’s respectively they were united through their love of human narrative.
They have a unique and artisanal approach to the design process, often being referred to as “method designers”.
Such an approach to design has earned the duo accolades, reviews and output referring to them as London’s young ‘textile pioneers’ and ‘innovators’.
At the London Fashion Week, they revered their AW17 collections, including their signature statement coats and bold shirt dresses, have been bought by many of the worlds best luxury stores including Net-a-Porter, Harvey Nichols and Liberty.
Teatum Jones are very proud to have been recently awarded the UKFT Best Womenswear Designers of 2015 as well as winning the Womenswear Award for the British Isles 2016 International Woolmark Prize to go forward to finals at NYFW in Feb 2016. They are also the CFE’s 2014 ‘Venture Designers’ joining alumni of some of the most directional and successful designers currently showing in London Fashion Week.
Credit – Photographer: Simon Lesley