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LFW17 – Lama Joumi AW17 @ Freemasons Hall

London Fashion Week 2017 has already started with shows and events going on throughout the day. For the first time, HUF Magazine is sending reporters to go backstage to show you what goes on behind the scene.

LFW17 backstage – Lama Joumi AW17 @ Freemasons Hall

Lama Jouni is a Ready-to-Wear label created in November 2013 in Paris. The name of the brand represents the designer & founder of the company. It all started in 2007 when the designer moved to Paris to pursue her dream of becoming one the first new emerging lebanese designers in the fashion industry internationally.

After finishing her studies at Parsons Paris she trained at some of the most respected fashion houses including Balmain, Rad Hourani, Reed Krakoff which helped her develop her own unique style of bold feminine designs.

Credit – Photographer: Simon Lesley