MASS – HONG KONG INSPIRED STREETWEAR BRAND LAUNCHES FOR THE URBAN MALE
As Hong Kong grows as a fashion hub for start-up designer brands, it comes as no surprise that Hong Kong based designer, stylist and blogger, Mass Luciano, has decided to launch his new streetwear brand in the place he calls home.
MASS is a men’s streetwear brand, offering contemporary basics with a modern edge. Drawing inspiration from the fast paced city, designer Mass Luciano was influenced by the city’s architecture and construction, particularly the iconic bamboo scaffolding with mesh netting. “I love how the mesh over the scaffolding gives you a glimpse of the building underneath, so I wanted to create the same appeal with mesh fabrics over skin… it’s sensual yet subtle,” says Mass about his premier capsule collection.
The capsule collection is designed for the modern urban male who is always effortlessly dressed and isn’t afraid to mix styles. The MASS man is confident and bold with a young attitude; he’s always ahead of the trends and sets his own rules. He naturally demands attention without saying a word and is always well put together.
MASS takes everyday styles, like sweatshirts, t-shirts and shorts – and mixes them with unexpected materials, textured detailing and bold graphics. Each style is designed to update the urban-male’s wardrobe with a fashion forward aesthetic that’s easy to wear.
Founded by Mass Luciano and Antoni d’Esterre, MASS is one of the few brands entirely designed and made in Hong Kong. “For me, it’s really important to make the product locally. There’s a sense of pride about working with talented craftsmen that live and work in the city,” says Mass Luciano.
MASS is committed to providing high quality basics and statement pieces at accessible prices. “Our focus is on design and sourcing suppliers in Hong Kong. Since we deal directly with manufacturers and sell only online, we are able to deliver a great product at a great price,” says Antoni d’Esterre, co-founder of MASS.
With online shopping rapidly becoming more popular, MASS is exclusively available online at www.massbranded.com; joining the world’s e-commerce marketplace by offering flat rate international shipping.
About Mass Luciano – The Designer
Mass Luciano has worked in the fashion industry for over 12 years, designing for international brands like GUESS, Rock & Republic by Victoria Beckham and Lee Jeans. Originally from Puerto Rico, he has lived and worked in Los Angeles, Florence and now Hong Kong. He recently represented Hong Kong in South Africa, where he competed in the Mr. Gay World 2015 competition, placing 1st runner up. Mass Luciano is a contributing blogger for wannabemag.com, where he writes about men’s fashion and style and promotes fresh brands from Hong Kong and abroad.
MASS is a men’s streetwear brand, offering contemporary basics with a modern edge. Launched as a capsule collection of 12 pieces, each style is designed to update the urban-male’s wardrobe with a fashion forward aesthetic that’s easy to wear.