The crystal house Swarovski, whose finely crafted jewelry and accessories collections are adored by millions of customers around the world, has chosen Australian supermodel Miranda Kerr to embody the Swarovski woman for its latest advertising campaign.
Shot by award-winning British photographer Nick Knight under the creative direction of Ronnie Cooke Newhouse of House and Holme, the campaign will break in Fall 2013 as part of a global media drive.
The images feature a radiant Miranda Kerr wearing a selection of Swarovski’s most loved products for daytime and evening wear. Her natural beauty is illuminated by the jewelry pieces and complemented by still lifes of lush garden roses which were cut in the English countryside by photographer Nick Knight.
The global campaign includes a TV commercial to be shown in Italy, France and Hong Kong which features a soundtrack composed and performed especially by singer, song writer and producer Pharrell Williams.
Nadja Swarovski, Member of the Swarovski Executive Board, said: “We are thrilled to once again work with creative forces Ronnie Cooke Newhouse and Nick Knight on our new campaign. Nick’s garden roses and Miranda’s freshness, beauty and glamour beautifully complement and enhance Swarovski’s modern jewels.”
Creative Director Ronnie Cooke Newhouse commented: “Mix Miranda Kerr with home-grown English garden roses, Swarovski jewelry, Nick Knight photography, original Pharrell Williams music and you get beauty, warmth, coolness and desirability. Things we love…”
The new campaign will break in November books worldwide as part of a global media drive in 25 countries.
Behind the Scene
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 5th generation family members, has a global reach with some 25,000 employees, a presence in over 120 countries and a turnover in 2012 of 2.38 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine gemstones and created stones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home décor items are sold through more than 2,350 retail outlets worldwide. The Swarovski Crystal Society has close to 300,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.