The name of the campaign is Let’s Get Physical and it is the first part of Modus Vivendi’s series of campaigns for 2013-2014.
The campaign celebrates the renewed Modus Vivendi Basic Collection. The collection includes underwear you have already seen (like the Eco and TNT briefs, and many more) as well as the all new “Eternal” line. The Eternal line comprises boxers, briefs, jock briefs, jockstraps and tangas in black, blue, green and red.
The concept behind the Basic Collection is to put all the Modus Vivendi basics together: great designs for the gym and for everyday use in the highest quality fabrics. This is underwear that will satisfy your basic needs, offering excellent fit and supreme comfort, and yet add distinction to your style.
Photography: P2 photography