Ramé, photography by Daniel Hermosilla for HUF Magazine

Ramé editorial is born as a social criticism based on the middle age. The concept behind the Ramé is to show how the royalty and nobility of the time wore ostentatious looks and under these clothes hid a totally different reality, lack of hygiene, hypocrisy, coldness. At present this criticism is still present, individualism, lack of empathy and excess of ego are the problems that hide after a perfect life published in social networks. The make-up and styling to connect both times, past and present in a conceptual way, the game of angles and colors used in photography transports us and creates in the eye of the viewer different sensations. This is how we can demonstrate that social problems will never end and even decades will pass.

Photographer: Daniel Hermosilla
Makeup and application of rivets: Camila Vergara
Stylist: Enzo Santi
Photographer’s assistant: Vicky Shannon
Retoucher: Daniel Hermosilla
Model: Lousa Szabo @ New Models Agency Chile