About the collection

Designer Dylan Joel SS21 collection blinds us with a sense of nostalgia. Tapping into the sounds and visuals of the nineties, Dylan Joel found inspiration in the light-hearted animations films by Studio Ghibli, bringing the stories to life in exaggerated shapes from flares made entirely from second-hand fabrics to his signature visors dipped into an abundance of preciosa crystals, provided by the incredible Crystal Parade @crystalparade1

Delving deeper into the quintessential sounds of the era, the use of denim and the relaxed fits of the oversized jumpers can be ascribed to a mix of the Spice Girls and Grunge music. This marriage results in a unique selection of highly stylised denim pieces, detailed with hand-painted graphics. Contributing to demand for conscious fashion, all denim used was sourced from charity and vintage shops, breathing the new into disregarded clothing.

With his SS21 collection, the Scottish designer takes a greener yet by no means less glamorous turn, following the mantra reduce, reuse, recycled, and add razzle-dazzle.

The film was shot by Dan Groundland @groundlandd, who is Dylan Joel’s brother and the first time working together. It features the talented Bimini from RuPaul’s Drag Race UK and Celine, a sensational ballroom and freestyle dancer. The video encapsulates everything Dylan Joel, campy, glamorous, and free-spirited. The track “Fascinating Light” was created by the dazzling Jodie Harsh. The strong bass and electric sound of Jodie Harsh’s track complements perfectly with the freestyle dancing within the film, creating an effortless and enjoyable fashion film. Watch the full video youtu.be/NQOIYj9dMnk

Collection available for loan and custom pieces, soon for sale on www.dylanjoelstudio.com

Starring @biminibabes from @bbcthreedragraceuk and the talented @celineceleesi
Video produced and directed by @groundlandd
Lookbook shot by @darren_black
Makeup @charma.mua
Hair @cmstanley13
Hair assistant @emwajones
Wig @estebanhair
Logo design by @studioslodge
Track @jodieharsh
Track approval/management @massivemgt
PR @fashioncrossoverlondon
Studios: Cherrybomb @darren_black
Crystals @crystalsbypreciosa
Crystals provided @crystalparade1

About Dylan Joel

Dylan Joel is an independent London-based designer who is originally from Glasgow, Scotland. In 2015, Dylan studied for a BA in Fashion Design Womenswear at London College of Fashion and graduated in 2018. Dylan was selected as a “Rising Star” at the Barclays Entrepreneur Awards 2020.

Also gaining experience working with Gareth Pugh 2017 for his A/W17 collection and alongside David Koma in 2018 for his S/S19 collection.
In 2018 Dylan began working in his own studio and started working with celebrities and creating his own collections. Recently in 2020, Dylan Joel has been making and selling face masks for the #BlackLivesMatter movement and donating 100% of the proceeds to Race Equality First.

Dylan Joel’s aesthetic is androgynous and involves womenswear and menswear elements, which creates a wide variety of silhouettes. From tailored suits, dresses, accessories. These are often Inspired by segments of queer and pop culture throughout history.