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LOOKBOOK

Fresh Ego Kid SS19

A collection designed for the future

Despite only recently celebrating its seventh birthday, British clothing brand Fresh Ego Kid has built quite the reputation. Worn by both music stars and sport stars across the globe, the brand has quickly become renowned for producing apparel for the now generation.
 
For the summer of 2019, Fresh Ego Kid shows no sign of letting up what it’s been building and continues its surge to becoming the understated uniform for the current generation.
 
A brand built to translate the message of its founder Marvin Morgan, a former professional footballer, who turned his creative play into creative design. His aim is, and always will be, to produce high-quality apparel with the personality to inspire, and the functionality to be adored. It’s an ethos that’s heavily influenced the brand’s SS19 collection.
 
Consisting of the iconic Fresh Ego Kid  heritage caps that arrive in an array of colourways, as well as hoodies, tees and a stand-out track top, the brand’s products all feature the typically suave logo with pride. Fresh Ego Kid is about directing the generation of tomorrow, it’s about style and ensuring all of this is led by music, loyalty and - most importantly - the people.
 
The brand, though, isn’t just about that, it’s about speaking to the right people too, an avenue the brand thought was best reached through sport. It was this move that saw Watford defender and Jamaican international Adrian Marriappa join Fresh Ego Kid as a brand ambassador last year, and even feature in this season’s look book. This kind of exposure has led to the likes of the Beckhams, Ariana Grande Giggs, Anthony Joshua donning the brand, as well as other sporting stars like Dele Alli, Raheem sterling, Kyle walker and Romelu Lukaku too.
 
What Fresh Ego Kid lacks in years of experience, it certainly makes up with through style, design and purity. An honest brand, creating honest clothing for a fashionable generation.
 
Fresh Ego Kid’s SS19 collection is available to purchase now from their website www.freshegokid.com.
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