KURT PRYNNE – Attitude brand
Wear your uncomfortable truth* (* an uneasy belief or a feeling, that seeks acknowledgement, yet is too inconvenient to be revealed due to social norms, common opinion or fear of rejection)
KURT PRYNNE is an attitude brand made to liberate. We create minimalistic clothing items and accessories that come with narrative and personality. For us the idea behind an item is crucial, the message it brings is always a priority. Each product is laced with personal experience, assembled from highest quality materials, embroidered with positive attitude and sent out with a personal touch. Our collections are produced in Vilnius, distributed in Berlin and supported from Amsterdam.
KURT PRYNNE is a way to repel a sometimes-ugly reality with a smile and greet discomfort with a pinch of sarcasm. To empower. To shed light on your uncomfortable truth, so it won’t keep you cornered any more.
KURT PRYNNE is a platform to speak about what matters, connect with like-minded people, share stories and simply live an exciting life. Follow us to dive deeper into our story.
Meaning behind KURT PRYNNE – Two names, representing the brand values
KURT HILLER – A Jewish German essayist and political journalist, an administrator of first Sexual Science Institute in 1930 and a queer rights activist, who held onto his ideals through oppression, war time and concentration camps, till the end of his life.
ESTHER PRYNNE – A frictional female figure, who was publicly shamed for adultery and supposable sin, yet wore her stamp of shame – the Scarlet Letter – patiently and proudly for the rest of her life.
THE TRUTHS
KURT – An alter ego that enables you to act now, find your voice, be direct, be confident, sometimes reckless, but always the one who makes decisions and converts them into great stories later. A person we don’t always allow ourselves to be, but secretly want to become.
PUT ME ON YOUR INSTASTORY
In times of social media cult, one either adores or completely disowns being in a public eye. Whether you mock the idea of fake-fame or openly ask for exposure and some digital love, we believe both statements have a right to be worn on your chest.
HETEROFUCKABLE
A made-up term and a challenging statement to spark a discussion, addressing a controversial fantasy – rumour has it, all men have had a thought of being with a man from the other side of the barricades. And this is a permit for curiosity to go out and play, for the sake of fun-n-game, connection and a common ground.
ESSENTIALLY UNLOVABLE
Not suitable for love, of a complex nature, by no means favourable for affection and/or long team relationship.
A statement, created based on a common opinion of being unbearable to live with. When the hope to change is none-existing and it is simply easier to accept the truth. Rather than running away from it, acknowledge ot and set yourself free.
It’s SEXY, it’s RAW, it’s REAL
KURT PRYNNE brand is always presented with a fair amount of controversy and nudity, since we believe that our original, authentic look – naked body – and every body type, size, physical structure should find it’s way to be seen, praised and loved.
In a World full of TENS, where things are measured on a scale from 1 to 10, KURT PRYNNE invites to be something else – a letter of an alphabet of a way broader spectrum.
To our photo-shoots we invite real people as models and keep photo results unpolished. KURT PRYNNE products are designed to have an oversize silhouette so it would comfortably fit each body type and make everyone feel comfortable in their own skin.
Credit – Models: Felix, Denis, Omar, Piotr, Aron, Joost, Antoun, Carlo, Riccardo, Marko and Ryan
THE CREATORS
Šarūnas(LT) and Luigi (IT). Currently based in Berlin and Amsterdam, friends since 4 years and creative minds behind the brand. Colorful and monochrome, over-thinker and light-minded, a planner and a spontaneous one. The two opposites combining skills of creative production, brand management, sales and photography to achieve one goal – make the (queer) World a nicer place.
KURT PRYNNED started with a small conversation in one of the well known clubs in Berlin. Discussing life, remembering inconvenient social situations and laughing at dating disasters resulted in an agreement – both had enough personal experience to put it out there for the World to see.
“At that point in life we were all over the place! It was time to get out power back. The way to achieve that was by simply letting go of all our UNCOMFORTABLE TRUTHS.”
We enjoy minimalistic things, quality and sarcasm. We love unique people and their beauty. To us inner strength is sacred and confidence is a muscle that needs to be trained. With KURT PRYNNE platform, uniting it all, we hope to boost life quality of our audience and make a positive impact.