LEDEFF Campaign

A collection of great artistic and manufacturing expressiveness, in which the renowned craftsmanship of Campania, the Italian region where the de Felice sisters live and produce their bags, manifests itself in all its uniqueness, beauty and identity. The Neapolitan aesthetics meets the world of design: clean and essential lines interact with materials and decorations that evoke a typical Amalfi Coast elegance.

New models come to life with the characteristics that have always distinguished the Neapolitan brand: the attention to details, the selection of the finest materials and the excellent production. DIANA, hard clutch in metal nappa leather and precious brass with the iconic lion’s head, in turquoise and pink, LINDA, maxi tote bag in raffia and tan leather, ALBI, straw bucket with handles and front bag in leather in three colours, orange, green and tan leather. SOFIA, midi and mini, in green crocodile print and in orange and turquoise leather, with bamboo handle and a strong retro inspiration. The new LUDO POUCH models, with hippy chic beads, MINI SILVIA BELT BAG with fringes and the new iconic MINI SILVIA in leather and fine fabrics coming from the world of furniture. Among the new materials stand out: straw, satin, metal nappa, raffia, beads and corals, the coloured resin of the handles. The palette is nourished by bright vitamin nuances, passing through the classic burnt earth, brick and black. In addition to bags, there is SILVIA NECKLACE, a necklace with the lion in antique gold-effect brass, symbol of the brand.

The inspiration: The path of the gods, a magical place on the Amalfi Coast, where the new photographic campaign was shot and to which LEDEFF have dedicated the name of the collection. A pathway overlooking one of the most beautiful coasts of Italy, a three-hour walk that connects Agerola to Positano, inhabited exclusively by silence, the scent of the sea, the colours of the unspoiled nature and by Antonio, one of the last shepherds of the Amalfi Coast, which raises its one hundred goats here, in absolute harmony and dedication.

A place of freedom, of ancient, pure values, without superstructures, fluid, of fusion with nature, of calm times and landscapes drawn like paintings on canvas. A place where Barbara and Luigia have mustered a team of professionals who gave life to bucolic shots, of great artistic expressiveness, between Botticellian echoes and Caravaggesque lights, greeted by the simple and contagious smile of Antonio, who wanted, for a day, play the role of a mannequin.

The artistic direction is by Paoli De Luca, a young and talented Neapolitan photographer and artist, graduated from the Academy of Fine Arts in cinema and photography, who develops projects in multiple artistic fields, from painting to photography, from cinema to fashion. The photography is by Paoli De Luca and Davide Luigi Di Lorenzo, young Neapolitan photographer and video maker. Passionate about cinema, he graduated from the Academy of Fine Arts in Naples, keeping alive the dichotomy between cinema and photography in his artistic works. The models, Nicola Francesco Coppola, Niamh McCan and the shepherd Antonio. The make-up and hair style by Manuel Di Lorenzo, an artist who has experimented with various forms of art, including drawing, painting and sculpture and whose creativity, expressed through make-up, is closely connected to plastic and pictorial elements.

«The path of the gods is much more than a place, it is a philosophy, a source of inspiration – declare Barbara and Luigia de Felice – Antonio is a symbol of love for simple, genuine things. In a world that runs fast and does not dwell, in a world that cultivates inequalities and wants us to be hostile, the path of the gods is a state of mind, where only beauty, art, grace and nature speak. Thanks to this unique place, touching like a painting, to Antonio for his authenticity and his welcome and thanks to a team of young and gifted professionals, our bags and our craftsmanship creed have found their maximum expression. An artistic, free, peaceful, sincere vision, as sincere is the commitment, passion and attention that we constantly put into all our creations».

The taste, the style of the past eras and a modern touch come together in the LEDEFF bags. Their history comes to life from the trunks of a collector: those that the grandmother Rosaria, daughter of art of a well-known Neapolitan tailor’s shop in the early 900s, leaves to her granddaughters, Barbara and Luigia de Felice founders of the brand. LEDEFF products can be purchased online on the official e-commerce ledeff.it. The showroom is located in Naples in Via Domenico Morelli 7, near the famous Caracciolo seafront.