Orientation NYC unveils Nigerian Lu.By.Lu’s Winter Accesories Campaign

Nigerian & British owned Lu By Lu has exclusively released its A/W accessories campaign directed by New York-based agency Orientation NYC. Creative Director Louie Akinwale and Brown’s Orientation collaborated on bringing the brand’s unconventional designs and unique silhouettes to NYC. The colorful and handmade bags debuted on city streets, fusing Brown’s creative city twist with Akinwale’s unique ideology of the “Shakara” in Nigeria. The editorial serves as both a fashionable and “iconic” take on New York Lifestyle with an edge, highlighting the sustainable bags.

Creative team credits:
Creative direction and styling: McGuire Brown @mcguire.brown
Brand: LuByLu @lubylu.ng @louieakinwale
Photographer: Jordan Rampulla @jordanrampulla
Graphics: Emily Yoon @byemilyyoon
Model: Lily Loomis @lilyloomis
Assistance & Scouting: Ellis Herz @ell1s1sland