MASSBRANDED, the high-end streetwear brand for men who want to dress casually without dressing down, has launched its 3rd collection entitled ‘Off-Duty’.
Designer Mass Luciano continues to be influenced by his childhood in a military family; this time drawing inspiration from the physical training uniform used by servicemen during exercise, drills and casual off-duty time. ‘I wanted to reinterpret the military fatigue for confident men who aren’t afraid to stand out,’ said Luciano. ‘Each style was designed as a sort of uniform, with sets that can be worn together or mixed separately with other pieces from the collection.’
Inspired by the original stripe mesh sweatshirt from the first collection, MASSBRANDED’s signature mesh series has been updated with 6 new styles, including the ENDO short sleeved top. The ENDO is crafted from two contrasting fabrics, the front has strategically placed mesh panels that both conceal and reveal what’s underneath, while the back has a solid soft bonded jersey that stretches for added comfort. “It was important for us to develop innovative ways to work with mesh and high-tech fabrics, while keeping the aesthetics of a streetwear brand,” says co-founder Antoni d’Esterre.
The collection includes sweatshirts, t-shirts, tank tops and shorts in the brand’s signature colours of black and white. Mass Luciano teases “We’re looking to introduce new colours and styles this year: I’m thinking maybe outerwear and track-pant trousers in army green, heather grey and navy blue…’
Photographer: Antoni d’Esterre
Stylist: Mass Luciano
Models: Strongjaws and Brent Hussey
MASSBRANDED is a high-end streetwear brand for men who want to dress casually without dressing down. Each style is designed to be versatile, comfortable and easy to mix with other brands, taking every day basics and turning them into statement pieces that are easy to wear. Having won Lane Crawford’s ‘The Next New Menswear Designer’ title in 2016, the brand continues to be a progressive and influential voice in fashion.
MASSBRANDED is sold on-line at massbranded.com and provides free shipping on all orders worldwide.
Mass Luciano has worked in the fashion industry for over 15 years, designing for international brands like GUESS, Rock & Republic by Victoria Beckham and Lee Jeans. Originally from Puerto Rico, he has lived and worked in Los Angeles, Florence and now Hong Kong where he is the Creative Director for MASSBRANDED.
Antoni d’Esterre comes from an advertising background, having worked with Saatchi & Saatchi, Leo Burnett and Publicis. There he managed international beauty and lifestyles brands such as Lancôme, Cartier, Ray-Ban, Biotherm and Vidal Sassoon. He’s an up-and-coming photographer whose work has appeared in HUF Magazine, Narcissus, DNA, Kaltblut, Plug Magazine and Time Out.