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CAMPAIGN

PASSARO

Launched in London in 2018. PASSARO is a menswear brand whose core values are focused on responsible design as well as addressing social pressures by exploring masculinity. 
"As a member of the LGBTQ community who struggled with and grew through the adversities of facing mental health issues I felt a need to express myself through design and create a forward thinking and emotionally expressive brand that rang true to myself and the community. The brand was born out of a need to connect emotionally to our environment and social pressures which evidentially translates to what we wear and how we choose to engage with and represent our bodies." - Steven Passaro, Designer
Helmed by the french designer Steven Passaro, PASSARO brings together a team united by their values and belief in a responsible design approach focused on quality. Launched in London in 2018, the house was born of an ambition to create innovative fashion driven garments at an international level.

My understanding of my role as a designer is to reflect and address society’s concerns. There is an urgent need to take an emotional approach in response to the environmental and social pressures in our contemporary society. Often, our individual struggles are also shared, faced by others throughout the community and vice versa. It is a mental projection between the interior and exterior landscape.

Through my personal experience with mental health, I have understood and felt the importance of nurturing our relationships between oneself, humans and our environment. The reality of one’s connection with nature goes beyond our current understanding.

PASSARO is a space to continuously explore this connection
Men live under the imperative belief that they are not supposed to show their feelings. When we talk about men and emotion, we think opposition. As a social construction, men perform their masculinity and tend to hide their feelings to not appear vulnerable. Such repression creates high expectations and situations that are harmful to our well-being, as well as others.

PASSARO aims to bring a sense of belonging by creating a space for humans to express their unique vision of masculinity. The fold design is our signature, and it embodies this philosophy.

Waste is a symptom of expired empathy, a failed relationship. As a result, I want to induce emotional connection and durability between humans, their objects and their environment by adding new design elements to garments than encouraging our customer to buy a new one every season.

PASSARO is not perfect, and I agree with Yvon Chouinard, there is nothing such as fully sustainable. There is only the best we can do to cause the least amount of harm while creating opportunities for better lives. Being responsible is a work in progress, and I am engaged to responsibly designing garments that last and evolve with time.
Credits
Photography: Ali Foroughi
Assistant Photography: Faizan
Production: @jungleworks
Stylist: Aurélie Mason Perez
Grooming and makeup: Erin Grace
Models: Ritter Shi @ PRM Agency, Sergei and Rhys

About the designer

Born in France with Portuguese heritage, Steven Passaro is a menswear designer based in London.

At the age of 19, Steven entered the set and interior design course of Duperré where he developed his ability and taste for constructions. During his time in Paris, Steven worked for Christian Dior as an assistant VM designer while learning sewing and pattern-making.

In 2016 he moved to London to study at the London College of Fashion, where he graduated with a MA in fashion design technology with distinction. His work was showcased at the Men’s London Fashion Week in January 2019.

Steven’s work has always looked for that one thing that is constant, a signature. It took him years to realise that life is about change, that he, as an individual and a designer, would grow and evolve constantly. In a world where nothing is constant, growth became his fascination, a territory to conquer and master through fashion.

The MA collection embodies the first explorations focused on the mind and the multiple bodies we possess. Traditional menswear is represented by the suit, often restricting the movements of the body. In the development of this collection, memories and emotions are materialised in pleats and folds that give our inner life motion, thus allowing and prompting movement.
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