Russell Athletic Collection SS22

FOR SS’22 RUSSELL ATHLETIC REINVENTS THE DENIM LOOK

Russell Athletic, the inventor of the original sweatshirt, has perfected a new denim-look cotton for its Eagle R collection.

Utilising new techniques with cold pigment dye to accurately recreate the textured denim appearance on the brand’s signature cotton jersey and loopback fleece, the latest assortment of high-waisted joggers, crop tops, hoodies, and rib-necked crews offer a modern and relaxed alternative to the denim workwear trend.

These new pieces have been designed to combine effortlessly with our best-selling Eagle R combed-jersey, bio-washed tee shirts, along with the rest of the new collection where a new craft style continues. Robust visible stitching, multi-media logo treatments and colourful tie-dye details work together with energetic new tones such as purple and burnt orange to bring a subtle statement to the clothing.

For men, the iconic logo has been deconstructed for a bold new look that features on t-shirts, and a selection of classic sportswear styles are stamped with discreet branding to create a timeless yet contemporary aesthetic.

For women, soft French terry cotton, and in particular a double ribbed jersey with a frill finish, put a fresh feminine spin on micro shorts and tanks this season. Combining forward-thinking design with technical innovation, the Eagle R collection for Spring/Summer 2022 bridges the gap between sportswear and leisurewear in the distinctive and unmistakable Russell Athletic style.

MORE LIKE THIS

Fendi Chaos

Elegant with an avant-garde edge – elevate your look with the Fendi x Chaos capsule collection of tech jewelry pieces that leave no device uncovered.

PORTS V‘s Spring Summer 2020 Campaign

Credit Photographer and designer: Milan Vukmirovic Models: Romaine Dixon and Rockwell Harwood

Matchesfashion AW22

MATCHESFASHION AW22 Build upon your foundations with hard working wardrobe staples to take you through the season ahead with MATCHESFASHION’s Wardrobe Foundations edit. First launched in January 2021 the edit features essentials for your everyday uniform focusing on form, function, silhouette and broad pricing architecture to appeal to customers globally – including minimalist shirt dresses, […]

Der.Die.Sein.Er Campaign – LIMITLESS

Limitless is all about reinventing the perception of masculinity. Where does masculinity begin and where does it end? Does it even end? Should it end at all or it’s rather supposed to be “limitless”? Let’s put a guy into a dress and find out!

LuByLu Winter Accesories Campaign

Orientation NYC unveils Nigerian Lu.By.Lu’s Winter Accesories Campaign Nigerian & British owned Lu By Lu has exclusively released its A/W accessories campaign directed by New York-based agency Orientation NYC. Creative Director Louie Akinwale and Brown’s Orientation collaborated on bringing the brand’s unconventional designs and unique silhouettes to NYC. The colorful and handmade bags debuted on […]

Kavian Ghassemy Haute Couture Creations

Kavian Ghassemy Haute Couture Creations Kavian Ghassemy offers here the futuristic vision of his haute couture creations Kavian Paris with the help of the Geneva photographer Daniel Calderone and the French model Annchal. A luminous trajectory of femininity, imbued with exuberant aesthetics and astonishing purity, is emerging through his universe. In addition, a shoot under […]