FOR SS’22 RUSSELL ATHLETIC REINVENTS THE DENIM LOOK

Russell Athletic, the inventor of the original sweatshirt, has perfected a new denim-look cotton for its Eagle R collection.

Utilising new techniques with cold pigment dye to accurately recreate the textured denim appearance on the brand’s signature cotton jersey and loopback fleece, the latest assortment of high-waisted joggers, crop tops, hoodies, and rib-necked crews offer a modern and relaxed alternative to the denim workwear trend.

These new pieces have been designed to combine effortlessly with our best-selling Eagle R combed-jersey, bio-washed tee shirts, along with the rest of the new collection where a new craft style continues. Robust visible stitching, multi-media logo treatments and colourful tie-dye details work together with energetic new tones such as purple and burnt orange to bring a subtle statement to the clothing.

For men, the iconic logo has been deconstructed for a bold new look that features on t-shirts, and a selection of classic sportswear styles are stamped with discreet branding to create a timeless yet contemporary aesthetic.

For women, soft French terry cotton, and in particular a double ribbed jersey with a frill finish, put a fresh feminine spin on micro shorts and tanks this season. Combining forward-thinking design with technical innovation, the Eagle R collection for Spring/Summer 2022 bridges the gap between sportswear and leisurewear in the distinctive and unmistakable Russell Athletic style.

MORE LIKE THIS

Prada Resort 2021

Prada Resort 2021

A cinematic context, a language of film, a mystery to be solved, a narrator reading words that the images bring to life – the Prada 2020 Holiday campaign is photographed by Steven Meisel and based on an original short story conceived and written for Prada by the best-selling author Candice Carty-Williams. It proposes perspectives – different angles, views and cuts around the protagonists of an unfolding narrative: Prada’s accessories, jewelry and leather goods.
Burberry reveals Chinese New Year 2020 campaign

Burberry reveals Chinese New Year 2020 campaign

Burberry reveals Chinese New Year 2020 campaign Burberry has revealed its Chinese New Year 2020 campaign. The campaign stars brand ambassador Zhou Dongyu alongside models He Cong and Liang Jiyuan, and is captured by photographer Leslie Zhang. The campaign highlights a collection in vivid red, featuring refined tailoring and sports-influenced pieces, as well as new […]
Church’s Spring 2020 Campaign

Church’s Spring 2020 Campaign

Credit Photographer: Bret Lloyd Models: Kit Butler & Nicholas Ripoll
Saint Laurent FW20

Saint Laurent FW20

Saint Laurent Fall/Winter 2020/2021 Ad Campaign photography by Juergen Teller featuring Freja Beha Erichsen and Laetitia Casta.
Introducing Prevu’s Christmas collection – Après La Coupe

Introducing Prevu’s Christmas collection – Après La Coupe

To celebrate their amazing year, Prevu have shot a festive campaign in Austria. ‘Tis the season for gifting after all! The collection was made with Christmas in mind. Prevu have crafted pieces that are ideal for the cold weather, NYE and for those special moments in between. Whether it be treating a loved one or […]
Freaking Kitsch campaign – SHINE

Freaking Kitsch campaign – SHINE

Freaking Kitsch campaign – SHINE Freaking Kitsch is an entrepreneurship born in Chile, in the southernmost regions of the world. Our aim is to create a conscious and sustainable fashion, which incorporates the elements, textures, fabrics and colors that are indigienous to this region, in order to give them the unique qualities that are expressed […]