FOR SS’22 RUSSELL ATHLETIC REINVENTS THE DENIM LOOK

Russell Athletic, the inventor of the original sweatshirt, has perfected a new denim-look cotton for its Eagle R collection.

Utilising new techniques with cold pigment dye to accurately recreate the textured denim appearance on the brand’s signature cotton jersey and loopback fleece, the latest assortment of high-waisted joggers, crop tops, hoodies, and rib-necked crews offer a modern and relaxed alternative to the denim workwear trend.

These new pieces have been designed to combine effortlessly with our best-selling Eagle R combed-jersey, bio-washed tee shirts, along with the rest of the new collection where a new craft style continues. Robust visible stitching, multi-media logo treatments and colourful tie-dye details work together with energetic new tones such as purple and burnt orange to bring a subtle statement to the clothing.

For men, the iconic logo has been deconstructed for a bold new look that features on t-shirts, and a selection of classic sportswear styles are stamped with discreet branding to create a timeless yet contemporary aesthetic.

For women, soft French terry cotton, and in particular a double ribbed jersey with a frill finish, put a fresh feminine spin on micro shorts and tanks this season. Combining forward-thinking design with technical innovation, the Eagle R collection for Spring/Summer 2022 bridges the gap between sportswear and leisurewear in the distinctive and unmistakable Russell Athletic style.

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