Mass Luciano


MASSBRANDED’s current collection takes familiar utilitarian military shapes and instils them with a masculine street-wear edge that is casual yet structured. Influenced by his military family childhood, designer Mass Luciano, combines innovative materials with technical constructions to styles that are visually impactful and allow you to move around the city […]

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HUF Magazine Issue 81 Out Now

HUF Magazine issue 81 out now, with our cover photography and styled by Kate Fobia with models Cris V. and Aghiles from Independent Management. In this issue, we have an exclusive interview with fashion designer Mass Luciano of MASSBRANDED. He shared with us his story where he followed his heart […]

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MASS BRANDED Launches 3rd Collection – ‘Off-Duty’

MASSBRANDED, the high-end streetwear brand for men who want to dress casually without dressing down, has launched its 3rd collection entitled ‘Off-Duty’. Designer Mass Luciano continues to be influenced by his childhood in a military family; this time drawing inspiration from the physical training uniform used by servicemen during exercise, […]

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