A lifeless matter receives a soul in the sewing factory. The being becomes effervescent bringing an ebullient enthusiasm to the night of Seoul. Through the cyberpunk neon lights and green jungle of trash, it exuberantly exudes new life in Dongdaemun.

Photographer: Jung Jihoon
Videographer: Cheon Bongrok
Creative director: SJ Beth
Model: Rivers Taylor

The outfits were created by brands but due to the materials, these are not mass-produced and are not intended for sale. The brands wanted to portray that these unconventional materials that we toss away still have value. The bags and outfits were created with coffee bags, parachute lining, used firehoses, etc