Photographer: Beto Urbano | Model: Lucas Costa

Greek men’s underwear brand, Walking Jack, releases images from its latest collaboration with charismatic photographer Beto Urbano. The shoot took place in Rio, Brasil and features two of their latest underwear designs: the Ash Solid Briefs and the Letters Briefs. The model is Lucas Costa who looks very comfortable in both styles. These briefs and more are available from the official online retailer of the brand and select retailers worldwide.

About the brand

Who is Walking Jack?

The brand
Walking Jack is a European men’s underwear brand launched in 2018 in Greece. It offers some of the most comfortable underwear available today, in timeless designs and contemporary, form-fitting styles. The collections combine popular solids, such as black, white and blue, as well as custom sublimation prints designed and made exclusively for Walking Jack. Walking Jack creates men’s underwear that goes the distance!

Underwear that goes the distance
Walking Jack offers underwear that lasts and can be worn every day and at any time. We have tested and chosen high quality fabrics, threads and waistbands to make undergarments that retain their shape and are strong enough to withstand an active man’s lifestyle. The comfort our styles offer is combined with a new take on classic underwear design. We think this is the best underwear for men in the market today

  • The pouch is contoured to fit the male anatomy perfectly. It offers support and room exactly where every man needs it most.
  • Almost all our seams are flat lock to avoid any friction or irritation against your skin.
  • It took years of research, effort and hard work to create the garments you buy from us.
  • We source the best materials, fabrics, and manufacturers so we can offer our customers nothing but the best.
  • We are present in every part of the production and look after every detail.

Creating the pair of Walking Jack underwear you wear is a long but rewarding procedure. We are really proud of every single one of our products and we hope you enjoy wearing them as much as we enjoy making them!

Philosophy and market position
Walking Jack’s goal is to reach every top drawer of every man in the world. Our aim is for every man to have our underwear. Our position in the men’s underwear market is evolutionary, reaching fast, far and wide around the globe in every continent and almost every country. We want to be as near as possible to our customers. Apart from our official online store and our physical outlet in Thessaloniki, we source the best locations for our items to be sold in every country. Any recommendations about shops you usually shop from and that you want to see Walking Jack in are more than welcome. Please don’t hesitate to get in touch with us and share their details.

We chose to produce in Europe and more specifically in Portugal. We want to be consistent with the quality of our garments. We meet our manufacturers in person. We are happy to have a working relationship with them based on mutual respect, trust and friendship. We chose to design in Greece, where the weather and natural beauty inspires our creativity. Our inspiration doesn’t stop there though; we get inspired by our travels, by different cultures, friends, nature and the great outdoors.




CreditsPhotographer: Renuar LocajFashion designer: Erisa IbrahimiHair and makeup: Allessia GrecoLuxury bags: Artigiani VenezianiJewellery: Handmade IndiaTextile designer: Maria Chiara Di NuzzoModels: Giulia Nicole Magro and Naomy Chittani
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