LOUIS DE GAMA A/W 20 – REBORN
Louis de Gama is relaunching. It has been 8 years since Louis has shown a collection for the fashion industry whilst he embarked on other life challenges. A new design approach entirely based on sustainability and one-off garments constitutes Louis’s approach to his new business. The collection is predominantly handmade and features a range of bohemian tunic dresses, anchored by a gladiator bib made from recycled upholstery materials. Natural hand dyed organic silks and cottons form the body of the dresses which feature hand sewn vintage lace doilies in a patchwork fashion. The fabrics are ruched, smocked, draped and gathered to achieve volume, texture and movement. The silhouette is floaty romantic and the colour palette in tulip red, forest green, pale pink, nude beige, soft grey and black.
The collection is designed organically, spontaneously and cannot be replicated.
For the show Louis has teamed up with vegan Footwear Brand Koi Footwear with a range of chunky platform Mary Janes shoes www.koifootwear.com
Photography: Zuzu Valla
Designers: Louis De Gama
Hair: Toni & Guy, and label.m
Makeup: Solent Makeup Pro
Casting: Fashion Scout
PR: Black PR Group
Fashion stylist: Rebekah Roy
Models: Vanessa David, ChiChi Chang, Eva Dovidonytė, Omolola Onasanya, Daniella Hare, Grace Mee and Evy Cuijpers
Special thanks to Halima, Ziyi.n, Young British Designers, OMI and Kimberley Bell
Location: Victria House Bloomsbury @ London Fashion Week