LOYH S/S 2020 Campaign

LOYH is a women’s RTW brand based in New York City.
The Brand name originated from designer’s name “Loyh Lee”
(translates into “loyalty” in English) which was incorporated into the brand motto and identity.

The brand motive is to maintain originality by “STAY TRUE” to designer’s fundamental trademark designs. In doing so, the brand will adheres to “THE LOYALTY” of the customers and reinvent “FRESHNESS” by successfully adapting to new trends.

LOYH’s uniqueness comes from LOYH’s signature pattern prints, detail designs and fabric’s harmony solely achieved by combining feminine silhouette with chicness found in classic suits, creating looks undefined by gender.

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Credit
Photographer: Stik
Styling: Loyh Lee
Makeup: Yumi Nagashima
Hair: Juli Akaneya
Model: Daria Vakhova @Muse Model Management
Brand: LOYH