Front page 2022

MASSBRANDED’s current collection takes familiar utilitarian military shapes and instills them with a masculine street-wear edge that is casual yet structured. Influenced by his military family childhood, designer Mass Luciano, combines innovative materials with technical constructions to styles that are visually impactful and allow you to move around the city with comfort and style. “I […]

HUF Magazine issue 64 out now, with our cover photography by @lcskyq in #barcelona, featuring @martin_ocn wearing an outfit by designer Xavi Fernandez. In this issue, we have an exclusive interview with professional photographer @mudita_aeron – an English literature graduate who became a full time professional photographer. She told us how living in London is […]

DESCRY ME! This photoshoot is about personal transformation. It captures every person’s desire to be unique and to be noticed. Story of self exploration and self identity. CreditConcept and photography: Anita TaraniukHair and makeup: Kateryna MaksymovaHair and makeup assistant: Anastasia ChebronaStylist: Yulia TyhovodRetoucher: Pro-Post Models (blue): Kateryna Shchava @ Linea 12 Models and (red) Anastasia […]

CreditPhotographers: Hunter & GattiStyling: Kaner KivancModel: Sean O’Pry

CreditPhotographer: Michaël DescoteauxStylist: Marjolaine Viau Makeup: Émilie Maria Aszalos-Halde Hair: Mathieu Jacob Assistants : Alexandre Tantale and Timothée GuzzoModels : David and Fatima @ Folio Models, Yang @ Another Species