MASSBRANDED’s current collection takes familiar utilitarian military shapes and instills them with a masculine street-wear edge that is casual yet structured.

Influenced by his military family childhood, designer Mass Luciano, combines innovative materials with technical constructions to styles that are visually impactful and allow you to move around the city with comfort and style. “I wanted to take utilitarian military shapes and instil them with a youthful streetwear edge – the focus is on fit and shape for the man who isn’t afraid to stand out in a crowd,” said Luciano.

The brand, which made its name designing mesh sweatshirts and tank tops, is now clearly designing for more than just a late night party crowd and has introduced series of matching sets that look easy to wear any day of the week. The brand’s urban cool designs have earnt it a growing fan base and this collection will only help broaden their appeal and in contrast to previous seasons where the brand’s palette was strictly monochromatic, the current collection sees incorporates shades of heather grey, navy and army green, bringing a new dimension to the brand.

MASSBRANDED is available on-line at, Lane Crawford department stores across Asia and now in in the USA at Universal Body LA


MASSBRANDED creates street-inspired menswear staples with a streetwear edge. The brand’s focus on fit and shape fuses bold structured designs with a graphic sensibility and high-tech fabrics for the man who wants to stand out in the crowd. Since winning the Lane Crawford ‘Next New 2016’ award for best new menswear brand in 2016, the brand has continued to be a progressive and influential voice in fashion. MASSBRANDED is sold on-line at and provides complimentary worldwide shipping on all orders.

DESIGNER Mass Luciano

Mass Luciano has worked in the fashion industry for over 15 years, designing for international brands like GUESS, Rock & Republic by Victoria Beckham and Lee Jeans. Originally from Puerto Rico, he has lived and worked in Los Angeles, Florence and now Hong Kong where he is the Creative Director for MASSBRANDED.