"this is rio" | HUF Magazine

Angel’s Hunger

by Matt ReevesMarch 23, 2022March 24, 2022

Photographer: Ruben Branches @RubenBranches
Creative direction: Ruben Branches and Carolina B. Cota
Styling: Carolina B. Cota @acbcota
Makeup: Filipa Vilar Afonso @filipavilarafonso.makeup
Model: Ricardo Zavri @ Central Models @ricardozavri @centralmodels

Culture, Hotel

W Hotel Osaka

by Matt ReevesMarch 23, 2022March 23, 2022

Situated on Midosuji Boulevard, a new 27-story landmark high-rise, designed by Nikken Sekkei and with a Tadao Ando supervised facade, is the home of Japan’s first W Hotel.

Editorials, Inspiration, Man Candy

City bliss

by Matt ReevesNovember 24, 2021March 17, 2022

CITY BLISS CreditPhotographer: Marq MendezDesigner: Jun EscarioModel: Andrea Denver

Editorials, Inspiration

Flower Power

by Matt ReevesNovember 3, 2021November 3, 2021

FLOWER POWER “The cry of ‘Flower Power’ echoes through the land. We shall not wilt. Let a thousand flowers bloom.” (Abbie Hoffman) This editorial is a new interpretation of the “flower power” movement. Millions of flowers show against old structures. We don’t stay calm, we get loud. We deserve the future, we take the future. […]

Inspiration, Interview

Orientation NYC

by Matt ReevesOctober 25, 2021October 25, 2021

McGuire Brown founded a new creative agency called Orientation NYC. His key goal is to provide a safe and comfortable space for young creatives to develop through collaboration with independent designers and publications and present creative opportunities for those who need them.

Past Issues, Shop

Issue 102

by Matt ReevesSeptember 21, 2021November 29, 2021

HUF MAGAZINE ISSUE 102 OUT NOW HUF Magazine issue 102 out now. For our main cover, we have a colourful cover photography by Sophie Webster featuring an out of this world outfit by Stephanie Uhart. Art direction and concept by Pavol Gabaj. hair by Styled by Vodka, and manicure by Nails by Melody. For our […]

Editorials, Inspiration

Something about roots

by Matt ReevesAugust 15, 2021August 15, 2021

SOMETHING ABOUT ROOTS CreditsPhotographer/retoucher: Sara DionisiStylist: Mario BarbieriModel: Emanuele Carloni

Editorials, Inspiration

The Bug Collector

by Matt ReevesJuly 18, 2021July 18, 2021

THE BUG COLLECTOR In this series, we wanted to capture a nostalgic feeling of youthfulness and adventure through curiosity and exploration in nature.The boy in the series (our model Dan) finds himself fascinated by delicate and misunderstood creatures and they, as well feel safe by his side.As we grow older the importance of playfulness, imagination, […]

Blog, Events

The lakehouse

by Matt ReevesMarch 21, 2021March 21, 2021

Welcome to the lake house by Johnny Georgiou. This book was produced to raise awareness for men’s mental health and the issues that arise from the struggles that we face as a result.

Editorials, Inspiration

Lockdown Portraits

by Matt ReevesMarch 16, 2021March 16, 2021

LOCKDOWN PORTRAITS by Vero Bielinski Uncertainty. Fear. Concern for loved ones. Lonliness.The corona pandemic has held us and people around the world in an iron grip for a year. The uncertainty as to when it will almost be normal again drives us into a continuous tug-of-war of feelings. The lockdown has two sides, like a […]