EDENCH F/W 2018 campaign

EDENCH F/W 2018 Concept: Analogue
In our fast-paced world, time investment on a simple everyday task became obsolete as subsequent value of labor became depreciated. EDENCH 2018 F/W collection feature collective reflection back to “The Analogue Age” with designs dedicated to a time when the value of labor was essential in our lives.

The style of New York’s “West village” as the influential center, this collection re-celebrates “Analogue age” and it’s chronological objects, re-interpreted not as forgotten era but transcends to timeless style.

Photographer: Dalyoung Cho
Stylists: Choonghyun Lee and Edgar Hyun Lee
Hair and makeup: Sandy Nicha
Model: Mike Winchester