Take your wardrobe from zero to hero this season, with the SS15 Hero’s Heroine collection. Launched in 2014 this young brand has introduced a new unique and exciting style of sportswear to the urban market. This spring, the designer’s contemporary take on today’s street style is punctuated with a celebration of celebrity culture.
Continuity is created though out the collection using a series of original prints. From hash tags and stripes to grid patterns, Hero’s Heroine have established desirable and original looks that distinguish the brand from other street wear labels out there at the moment. Although almost entirely monochrome, this spring Hero’s Heroine are experimenting with bold splashes of bright red that really bring the pieces to life.
Collection highlights include tees that feature pixelated portraits of icons from the hip hop and rap scene, luxurious sweats and bold print vests. Designed for both men and women, the unisex designs are easy to wear and characterised by their clean cut and polished finish. In this way, the unmistakable HERO block graphic is becoming infamous for a good reason.