VENDETTA is an experimental designer label that blends modern-day classics, intricate concepts and sleek silhouettes to deliver an exclusive range of ready-to-wear for the bold, dynamic and eclectic woman.
A VENDETTA garment is created when vivid meets elegance and where stunning contrasts and shapes come together to celebrate uniqueness and memorable beauty. Garments are designed, made and embellished with the modern woman in mind to bring the perfect balance of striking designs with modern ease and versatility.
The label was established in London in 2014 by Pegah Mohebbi and Sabina Surugiu. The duo is a combination of solid experience and creativity, which make up the unique composition of the brand’s foundation.
Sabina is VENDETTA’s Creative Director. Having lived in many countries in Europe, the most recent being Italy, she discovered her love for fashion, design and arts at the age of 16. She has cultivated her passion further at Milan’s Istituto Marangoni and interned at Valentino. Further down in her career, Sabina worked with several new and established brands as a Design Consultant and Assistant Designer.
Pegah is Vendetta’s Executive Director, a position supported by her considerable business acumen and consulting background. She has worked for major corporations in London and worldwide over a span of 10 years. Her true love for beauty and creation brought the two together to create what is now a new, fresh and unmistakably unique label – VENDETTA.
About the collection
‘Washed Out’ embodies elegant, modern shapes accentuated by the curious use of buttons and beads. Each VENDETTA collection explores unique themes and concepts, departing from an artistic inspiration to further combine it with elements alike and create the perfect symbiosis between color palettes, motifs and textures.
‘Washed Out’ was born out of a search for the unique. Buttons, covered in a rich gamma of contrasting colors are for the first time used as decorative elements, not functionality.
The collection features a repetitive contrast between warm and cold colors to accentuate details. Second key elements are the Czech glass beads, featured as decorative jewelry-inspired elements, as well layered fabric in gradient colors.
‘Washed Out’ combines simple, clean cuts with asymmetric details and cutouts and eye – catching details to offer a versatile, playful and memorable game of design elements to the bold, dynamic and interesting woman.
Photographer: Fanny Turcotte Photography
Hair & Makeup: Blowout & Go
Model: Ginevra Nencha